ONE MILLION ACTS OF GREEN

One Million Acts of Green, a direct partnership between CBC and Cisco, launched on October 21 on The Hour on CBC-TV. In just over four weeks, almost 370,000 acts of green have been logged, representing a reduction of over 17,000,000 kg of greenhouse gas. The Hour has also united with other CBC programs to 'go green,' with content appearing on CBC News, Kids’ CBC, Steven & Chris, Living, and CBC Sports. With the power of technology and the “Human Network” Cisco is able to illustrate the connectedness of the OMAoG challenge. The collective goal of the campaign is to help connect people, and to encourage them to make practical and measurable changes in the way they live and treat the environment.

It’s not about overhauling your life, but one act at a time really can amount to our goal of one million acts.

As we’ve already seen, Canadians have heartily embraced OMAoG. Daily national and international blog posts have propelled the campaign forward and news stories appearing from all around the country reflect the support and praise for the campaign on a truly grassroots level.

This week, a Facebook application has launched in tandem with the already user-friendly social networking space of the OMAoG website. The Facebook application becomes available when either English or French language users add a new act of green. It offers the option to post the most recent act activity and the application to the users Facebook profile page. It also allows the ability for Facebook friends to add the application to their profile pages, provides a link back to the OMAoG site, and allows everyone on Facebook to get involved in adding their acts.

Based on user feedback from those already using and registering acts on the OMAoG website we’ll soon be adding additional acts to the site. Holiday/seasonal acts will be added for the month of December. Check the OMAoG site frequently to catch new additions. More information, is available where you add your acts, at: www.onemillionactsofgreen.com and at www.unmilliondegestesverts.com.

One Million Acts of Green. One act at a time.